Skip to main content

Home Page

Why use traditional marketing...

When you can use smarter techniques to grow your profits and make a difference in the world?

If you have a $10 million dollar marketing budget for this year (like some of the telcos and large utility companies), then you can use cold calls and mail drops to secure new leads - but those methods are now generating less than 0.5% response rates.

Every other business would be better off using events, LinkedIn, and other replicable systems to achieve 88% to 95% success rates.

Would the freshest proven techniques in marketing and sales help you to grow your profits, make a difference, and achieve your aspirations?

The 'Old Days' vs Today

In the 80s and even the 90s, getting more clients was a 'numbers game'. Make more calls, secure more appointments and make more sales.  CEOs and other busy decision makers have now become extremely efficient at screening out calls and messages that were not 'invited' which means that great people (including you!) need to find new ways to connect with decision makers and communicate your value – if you want to secure more clients and to see your sales and profits increase.

What does this mean for you?

If you want to secure new clients the easy way, you need to think about building a community and adding value to the decision makers you're targeting, in ways which are different and add the maximum amount of benefits. Ideally, you'll want to leverage your time and measure the results of all of your marketing efforts – so that you can increase your marketing results and your profits.

Rome wasn't built in a day! And neither are most successful businesses.
But with the right systems in place, the journey is less risky and more enjoyable.

Watch the Value Hub Video to grow your business

For an 11-minute master class which shows the difference between traditional marketing vs the more cost-effective approach, just watch this Value Hub Video. It summarises how we closed $500k in our first 6 months of business and how we've helped each of our clients over the past 9 years to grow their business.